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Sports
Virat Kohli, Rohit Sharma and Other Indian Cricket Stars Pull Global Crowds and Revenue
✍️ Moneycontrol.com
🗓 29 Oct 2026, 07:52 PM
👁 2
Top Indian cricketers such as Virat Kohli and Rohit Sharma are drawing massive overseas audiences and generating significant commercial earnings for leagues and sponsors.
Moneycontrol reports that India’s leading cricketers, notably Virat Kohli and Rohit Sharma, continue to command huge followings beyond the sub‑continent. Their presence in international fixtures, franchise leagues and global promotional tours consistently fills stadiums and drives viewership spikes across continents.
The star power of these players translates into lucrative commercial opportunities. Broadcasters pay premium fees for rights to matches featuring them, while sponsors leverage their personal brands to reach fans in markets ranging from the United Arab Emirates to the United Kingdom.
As a result, the financial ecosystem surrounding Indian cricket – from the Indian Premier League’s overseas broadcasting deals to endorsement contracts – benefits directly from the global appeal of Kohli, Sharma and their peers, reinforcing India’s position as a major revenue generator in world sport.
The star power of these players translates into lucrative commercial opportunities. Broadcasters pay premium fees for rights to matches featuring them, while sponsors leverage their personal brands to reach fans in markets ranging from the United Arab Emirates to the United Kingdom.
As a result, the financial ecosystem surrounding Indian cricket – from the Indian Premier League’s overseas broadcasting deals to endorsement contracts – benefits directly from the global appeal of Kohli, Sharma and their peers, reinforcing India’s position as a major revenue generator in world sport.