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Kota Commission Notices Gillette India Over Alleged 'Pink Tax' on Razors
✍️ TOI City
🗓 04 Nov 2026, 01:42 PM
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The District Consumer Disputes Redressal Commission in Kota has issued notices to Gillette India following a complaint alleging that women's razors are priced four to five times higher than men's variants.
The District Consumer Disputes Redressal Commission in Kota has taken action against Gillette India Ltd. by issuing legal notices. The move follows a complaint filed by Shipra Mathur, who alleged discriminatory pricing practices in the razor market.
The complaint specifically highlights that razors marketed to women are priced four to five times higher than their male counterparts, despite similar functional components. This pricing disparity has been termed as an instance of the 'pink tax,' where products targeted at women carry a significant price premium.
The commission has directed the respondents to file their replies regarding the allegations by December 16. The case is expected to examine whether the pricing structure constitutes unfair trade practices or consumer exploitation under existing laws.
This legal intervention underscores growing consumer awareness regarding gender-based pricing biases in everyday household products in India.
The complaint specifically highlights that razors marketed to women are priced four to five times higher than their male counterparts, despite similar functional components. This pricing disparity has been termed as an instance of the 'pink tax,' where products targeted at women carry a significant price premium.
The commission has directed the respondents to file their replies regarding the allegations by December 16. The case is expected to examine whether the pricing structure constitutes unfair trade practices or consumer exploitation under existing laws.
This legal intervention underscores growing consumer awareness regarding gender-based pricing biases in everyday household products in India.