📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Dia Mirza Speaks Out After BMC Removes Her Pollution-Free Diwali Ad
✍️ Mid-Day
🗓 02 Nov 2026, 06:43 PM
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Actress and environmentalist Dia Mirza has responded to the BMC's decision to remove her campaign ad promoting a pollution-free Diwali in Mumbai.
Mumbai-based actress and environmental activist Dia Mirza has broken her silence following the removal of her public service advertisement by the Brihanmumbai Municipal Corporation (BMC). The ad was part of a campaign aimed at encouraging residents to celebrate Diwali in an eco-friendly manner to reduce air pollution.
The BMC reportedly took down the advertisement, citing regulatory or compliance reasons, which sparked discussion regarding the city's approach to environmental messaging during the festival season. Mirza, who has been a vocal advocate for cleaner air in Mumbai, addressed the incident publicly to clarify her stance and the intent behind the campaign.
Her response highlights the ongoing tension between municipal authorities and environmental advocates over the enforcement of pollution control measures during major festivals. The incident has drawn attention to the challenges faced by public figures when promoting sustainability initiatives in urban centers.
The BMC reportedly took down the advertisement, citing regulatory or compliance reasons, which sparked discussion regarding the city's approach to environmental messaging during the festival season. Mirza, who has been a vocal advocate for cleaner air in Mumbai, addressed the incident publicly to clarify her stance and the intent behind the campaign.
Her response highlights the ongoing tension between municipal authorities and environmental advocates over the enforcement of pollution control measures during major festivals. The incident has drawn attention to the challenges faced by public figures when promoting sustainability initiatives in urban centers.