📷 Image: Wikimedia Commons / Studio Harcourt
Entertainment
Stars Amitabh Bachchan, Scarlett Johansson Seek Court Protection for Image Rights
✍️ NDTV
🗓 04 Nov 2026, 11:39 PM
👁 2
A recent NDTV feature outlines how high‑profile actors such as Amitabh Bachchan and Scarlett Johansson have taken legal action to stop unauthorised use of their likeness, highlighting a growing trend of courts safeguarding personality rights.
NDTV has published a detailed overview of celebrity litigation aimed at protecting personality rights, citing Indian legend Amitabh Bachchan and Hollywood star Scarlett Johansson as prominent examples.
The piece notes that both Indian and foreign courts are increasingly recognising the legal entitlement of individuals to control the commercial exploitation of their name, image and voice, and have granted injunctions or damages where such use occurs without permission.
In Bachchan's case, a commercial entity was restrained from using his photograph after the court found the usage unauthorized. Johansson's lawsuit similarly challenged a deep‑fake advertisement that employed her likeness without consent.
Legal analysts observe that these rulings reinforce the commercial value attached to a celebrity’s persona and establish precedents for future disputes over image rights.
The growing awareness among public figures to safeguard their brand equity reflects the broader impact of digital media on the enforcement of personality rights.
The piece notes that both Indian and foreign courts are increasingly recognising the legal entitlement of individuals to control the commercial exploitation of their name, image and voice, and have granted injunctions or damages where such use occurs without permission.
In Bachchan's case, a commercial entity was restrained from using his photograph after the court found the usage unauthorized. Johansson's lawsuit similarly challenged a deep‑fake advertisement that employed her likeness without consent.
Legal analysts observe that these rulings reinforce the commercial value attached to a celebrity’s persona and establish precedents for future disputes over image rights.
The growing awareness among public figures to safeguard their brand equity reflects the broader impact of digital media on the enforcement of personality rights.